Product Profile of Cadbury Bytes
Cadbury India Limited has introduced Cadbury Bytes as Cadbury`s foray into the rapidly growing packaged snack market.
Cadbury Bytes is a one of a kind snack, in that it is sweet and not salty, as compared to most of the other snacks. It`s a bite sized snack with a crunchy wafer and rich Choco cream filling. There are three variants of Bytes available in the market - Regular, Coffee and Strawberry. Cadbury Bytes is positioned as the `only sweet snack` in the world of salty snacks. The product is all about breaking a clich? and teenagers identify with breaking stereotypes.
